ISTANBUL
Several stars and social media influencers have been fined for not working with the phrase “advertisement” regardless of selling various goods on their Instagram accounts, with the ads stopped.
Subsequent that the Marketing Board affiliated to the Commerce Ministry audited discounted strategies and commercials in web profits, the promotions on the Instagram accounts of some famous people and influencers have been also inspected.
The board identified that a social media influencer with a superior selection of followers, Gamze Erçel, tagged the social media account of a clothing manufacturer in three posts on July 7, but did not incorporate any advertising and marketing phrases in her submit.
The board fined Erçel 155,712 Turkish Liras for not marking her put up as adverts of the manufacturer, even though stopping penalty on ads was also imposed.
In the inspections on covert marketing on social media, it was also decided that nevertheless famed singer Gülben Ergen promoted a skin care solution belonging to her have brand, the buyers had been not educated about the advertisement.
The board sentenced Ergen to cease promotion.
On the other hand, nevertheless actress Sedef Kasabalı integrated an advertising and marketing phrase indicating the advertisement written content to her submit, the board resolved that the phrase was written way too modest to study.
The actress’ ad was also suspended.